Populous Senior Principals Explore Future of “Phygital” Experiences on Sports Business Journal Podcast

How do we continue bringing people together in an ever-changing world?

What is a phygital environment and how can it help us expand our reach?

Our own Brian Mirakian and Michael Lockwood cover these questions and more in the Sports Business Journal podcast series “SBJ Presents.” The Populous senior principals look at innovations in venue design that are engaging fans inside, outside and digitally. They discuss the blend of technological and architectural tactics that fuel a solid fan strategy, exponential growth, and a global reach beyond the building. A phygital environment, the blending of physical and digital experiences, isn’t a new concept. However, as we navigate new normals, we find ourselves shifting our focus to solutions that help us navigate these uncertain landscapes.

Listen below or on SBJ’s website.