Event

Our venues have hosted some of the most prestigious events in sports and entertainment, from the FIFA World Cup and the Super Bowl, to the Summer and Winter Olympic and Paralympic Games. Our unmatched understanding of venue design has allowed us to transcend traditional boundaries, bringing all of our architectural knowledge into the world of event planning.

Populous has experience at every level of the event ecosystem. We have designed and developed new events in all corners of the globe, like the MDLBeast music festival in Saudi Arabia, and combined entertainment in new ways, such as fusing live music with sport, as we did at the 2023 AIG Women’s Open golf championship.

We’re able to manage complex, multifaceted projects, balancing overlay design, operations, and accreditation to ensure that every event is a moment in history, remembered for the profound impact it has on the millions of people watching.

Overlay: Our team of event specialists includes professionally-trained architects, a rarity in the world of large-scale events. When coupled with innovative thinking, this technical and operational expertise creates a bold vision and the plan to make it a reality. We take permanent architecture and transform it through the use of temporary structures and immersive design elements. Our temporary wayfinding and signage systems, meanwhile, guide stakeholders every step of the way.

Operations: When it matters most, you need a trusted team on the ground to handle any situation. We think three steps ahead, planning for the unplannable and helping the show go off without a hitch. Our knack for operational readiness starts from day one of planning.

Accreditation: Our streamlined accreditation system starts months before the big day with registration and continues with convenient pickup. From there, strategic planning and zoning mean all the pieces and key players fall into place.