University of Texas South End Zone
Our design of the new south end zone fully enclosed Darrell K Royal Texas Memorial Stadium for the first time in its history.
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Year
2021
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Client
University of Texas
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Disciplines
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Collections
Complete with a Longhorn-shaped balcony – an industry first – the new space provides an electric atmosphere for fans, a new home for football coaches’ offices and an opportunity to broadcast the Longhorn brand to millions. New premium experiences include eight Founders suites, a field club and patio adjacent to Bevo, and unique loge boxes and living room boxes with a dedicated club. Students now have a unique game day vantage point with corner patios and seating adjacent to the Longhorn Network Game Day show.
The new football training facility provides athletes with a motivating environment to train and a competitive edge to appeal to recruits. Atmospheric LED lighting framing two custom pools complete with video boards and waterfalls anchors the sports medicine suite. Other amenities include a cryotherapy chamber, float pods and a concussion recovery room complete with light therapy and sleep pods. Throughout the building, heart thumping sound systems and bespoke nutrition solutions create a unique experience for each student-athlete. Dynamic branding weaves the story of Texas Football throughout with high impact custom messaging that blends static and adaptable graphic solutions.
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