Texas Tech South End Zone

Lubbock, United States

Texas Tech University

Marking a new era for Red Raider athletics, Texas Tech University unveiled its $242 million South End Zone Project at Jones AT&T Stadium in fall 2023. This monumental development, paired with the new Dustin R. Womble Football Center, allowed Populous to execute the largest athletic facility investment in the university's history.

Lubbock, United States

Texas Tech University

Marking a new era for Red Raider athletics, Texas Tech University unveiled its $242 million South End Zone Project at Jones AT&T Stadium in fall 2023. This monumental development, paired with the new Dustin R. Womble Football Center, allowed Populous to execute the largest athletic facility investment in the university's history.

Our ambitious design elevates the football facilities and overall fan experience. The comprehensive transformation of the south end zone offers more than 300,000 combined square feet dedicated to player development and fan amenities, which are a crowning achievement in football facility enhancements.

The new south end zone building, seamlessly integrated with the Dustin R. Womble Football Center, is one of the largest contiguous football facilities in the country. This state-of-the-art complex includes essential areas such as the Scovell Family Locker Room, an expanded strength and conditioning weight room, and a multi-purpose walkthrough room. The walkthrough room is equipped with a digital screen running across one wall, allowing coaches to simulate opposing team formations for strategic preparation.

The project's interior design enhances the overall experience for fans. Luxurious loge boxes and gameday suites offer premium views and comfort, as well as expanded training facilities that support comprehensive athlete development programs. Our significant upgrades not only enhance the current facilities but also set a new standard for future developments in college football infrastructure.

The completion of this project marks a transformative era in player development, recruitment and overall program success as Texas Tech continues to build on its storied football legacy.