Resch Expo

Completed on time and on budget, the new 266,000 square foot Resch Expo is adjacent to the iconic Lambeau Field, home of the Green Bay Packers, and directly connected to the existing Resch Center arena. The three venues together now form the core of a two-mile entertainment corridor that connects the Packers’ Titletown development on the west with the Village of Ashwaubenon sports and entertainment district and the City of Green Bay’s Legends District to the east.

This new, unified entertainment district creates a true destination in the heart of Brown County that will appeal to residents, gameday guests, and out of town visitors and event attendees. While providing a flexible expo hall was the main programmatic goal, the project team saw an incredible opportunity to engage with and activate the outdoor space for expos, special events, and game day experiences, expanding the usable area and creating a truly unique offering in the industry.

The 150,000 square foot outdoor plaza will host several new events throughout the year, serving as the heartbeat of the district. A series of outdoor “neighborhoods” offer outward facing concessions and amenities, creating the feel of an open-air market and promoting year-round activation of the site.

The venue’s modern design creates new opportunities for economic activity in the district and County, as its flexibility allows it to host a variety of events on a local, regional, and national scale, including food and beer festivals, trade and consumer shows, sporting events, concerts and more.